Promotion to UK readers
Promotion to potential readers can be hard for authors because of the high costs of print advertising and the difficulty in getting mainstream attention in the mass media via publicity activity. Marketing for Authors offers a cost-effective solution for authors and small publishers to reach new readers:
Book competitions!
Although there are a small number of people who enter every competition they see, Marketing for Authors' experience of running book competitions is that most entrants are book readers. They write back to say they are delighted with the prize. Additionally, by making sure there is more to entering a competition than simply ticking a box, a well designed book competition will attract entries from those readers actually interested in winning the book because they want to read it.
Attract potential new readers and get your name out
Take care to comply with UK laws
Running competitions needs care and attention and can fall under various UK legislation related to sales promotion, data protection, privacy, gambling and lotteries. Making competitions free to enter ("no purchase necessary") avoids problems with gambling and lottery laws.
A unique reader promotion service
Marketing for Authors offers a professional book competition service and is shortly to launch a proprietary consumer-orientated website (Book Comps) and blog to give authors even better access to UK readers. Competitions are for UK residents only, giving UK and International authors a focused service to the UK market. Competitions are run online and are designed to maximise book exposure and, if possible, linked with the author website and amazon or other online retailers' listings.
The service includes:
- competition design and hosting at Book Comps website
- promotion on mainstream UK competitions websites and fan sites (e.g. loquax)
- promotion in Book Comps email newsletter
- administration of competition entries and dispatch of book prize*
(* Service can exclude prize dispatch if preferred)
Gather readers for your own author news
Entrants will be asked if they wish to opt-in to receive author news. Opted-in competition entrants' names and email addresses will be delivered in an Excel or Word file.
Book now!
To book your Book Comps competition email Kate.
Marketing for Authors 2.0
Tel: +44 (0) 7973 218434
