UK book launches
The optimum time to get attention for your book can be surrounding the time of its launch. If you've got a book coming out and you are considering hiring help with marketing and/or publicity you are best to start as soon as possible. Media lead times in the UK can be up to two months for some publications and event lead times up to six months. And you'll want your publicist to get to to grips with you and your book in good time rather than at the last minute.
You should consider two things:
> What marketing and publicity should I / can I do?
> How much will it cost / what is a worthwhile investment?
Marketing for Authors offers a 1-2-3 book launch package, simply costed so you can take the elements of the package you need, and covering all the basics to get your book marketing and publicity effort off the ground.
1-2-3 book launch package
1 - An individually tailored marketing and publicity plan
Covering all aspects of book marketing and promotion the plan will be individually written for you and your book, looking at every point to maximise your marketing budget and considering the launch as well as beyond. The plan will outline strategies and the practical information you yourself can do to get your marketing moving often at little or no cost.
If after having considered the plan you want to do your own marketing and publicity, rather then go ahead with the rest of the package no problem. Just pay for the plan.
2 - Book launch publicity campaign
A national press release and local press release, will be researched, written and distributed, including being individually pitched to journalists as appropriate. In addition a press kit will be written and supplied to journalists as appropriate. Media coverage will be sought both in the traditional media and online. Media relations representation will be included for three months after the book launch date.
3 - Book launch marketing campaign
A professional book sell sheet will be provided, and support to organise two events of the author's chosing (typically book signings, author talks or a book launch party). Consultancy will be provided on website design (design costs extra), optimising sales from bookshops, internet retailers such as amazon and libraries. Advice on direct marketing will be provided. (Direct marketing campaign costs extra.)
Marketing for Authors 2.0
Tel: +44 (0) 7973 218434
